Sure sure, as soon as I leave it pops up all over the place. And not in a Fisherman’s Wharf/Golden Gate Bridge kind of way. It’s more subtle. Like in this ad:
See that bus shelter? San Francisco. Everything else in the ad looks like it could be anywhere, and that’s the point. This can be aired nationally and it’ll still look like your downtown, your financial district. There isn’t a strong “SF” accent so the people you’re likely to run into won’t ruin the whole Anytown USA effect. And prices are so high in San Francisco people are more likely to be surprised and appreciative of a five dollar sub.
It’s a really good idea well executed. The cityscape makes me nostalgic–I knew the FiDi pretty well. And I have to admit looking at that weather is nice–we’re expecting 7-10 inches of snow on Wednesday. Break out the snow shovels!
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